If I’m a big time publisher, what would be my reaction to Fast Flip
Google launched Fast Flip yesterday. It’s an image browser for the snapshot images taken from web pages (they are categorized of course). It is very quick and it’s supposed to make online news reading fast and furious.
On the revenue side, there will be ads, and there will be revenue sharing with the publishers who want to flip with Google.
Google takes the usual product launching route. Put it in “lab”, collect user feedback and go from there.
If I’m a big time publisher like New York Times I would develop my own version of “Fast Flip”, NOW.
This is the exact kind of innovation that the publishers should take. You have the content, use it; you have the original digital copy, you can do better job converting them to images; the technology and development? a small team should be able to crank it out in a few months.